- CPA plans negotiable upon request and approval
- Very large 10-tier sub-affiliation plan
- Powered by well-rounded Playtech New platform
- Brand not marketable to US players
- Negative carryover in place
- Earnings are bundled
- Minimum activity clause can result in base commissions temporarily
- High $250 minimum withdrawal threshold
- 4% admin fee deducted from commissions
Euro Partners (sometimes stylised Europartners) is the casino affiliate program that markets a broad range of Playtech casinos, including Europaplay Casino, Europa Casino, and Casino Bellini. The brand provides players around the world (excluding the US and a few other restricted regions) with leading progressive slots and other casino games. The program does feature a minimum activity clause. Euro Partners is governed under the laws of England.
By default, members of the Euro Partners affiliate program are compensated through a revenue sharing scheme. Under this plan, the affiliate is paid a percentage of the net gaming revenue brought in from their referred players. Euro Partners calculates this net revenue as gross gaming profit minus returns, refunds, rebates, bonuses, chargebacks, corrections, and hedging costs.
Euro Partners incentivises its affiliates through activity-based tiers. Affiliates who bring in a high volume of players in any particular month are eligible for a higher percentage commission.
Unfortunately for affiliates, Euro Partners does carry forward negative balances. This means that, if players win more than they lose or engage in fraud, those negative earnings must be re-acquired before any further commissions will be paid to the affiliate. Earnings are also bundled across all brands, so a loss at one casino will affect earnings from another within a month.
The Euro Partners affiliate contract contains a minimum activity clause. Affiliates who fail to bring in any new depositing players within a 3-month period will have their commission rates slashed to a base rate. The affiliate will be placed back on the standard commission scheme as soon as they bring in at least one new player, however.
Affiliates with sufficient credentials and website traffic may be approved for an alternative commission plan, such as CPA (cost-per-acquisition), upon request. Such custom agreements must be negotiated with an affiliate manager, and the terms of these agreements will depend on several factors.
Euro Partners features one of the deepest sub-affiliation programs in the industry, offering a total of 10 tiers. This means that affiliates can refer others to the program and get additional commissions based on the performance of those affiliates, as well as any affiliates referred by sub-affiliates, down to 10 levels.
Euro Partners processes payments once a month. In order to qualify for a payment, an affiliate must accrue at least $250 in commissionable earnings by the end of the preceding month. Those who do not will have their earnings rolled forward until the threshold is met. All commissions are added to the affiliate’s balance only after a 4% admin fee is assessed.
Currently, Euro Partners offers payments via Skrill, bank wire transfer, or check. Affiliates who are eligible for a payment consistently receive their payments no later than 15 days from the start of the month.
Euro Partners is powered by the Playtech New software platform. This in-house solution provides a comprehensive look at all aspects of the affiliate’s business, from player activity and website traffic to commissions and marketing materials.