- Promotes one of the most established online gaming groups
- No negative carryover, with some caveats
- CPA plans available upon request and approval
- Sub-affiliation scheme included
- Payments within the first 10 days of each month
- Multiple payment methods
- Solid proprietary software platform
- Negative carryover can be imposed on certain bonuses and other costs
- Earnings are bundled
- Strict inactivity clauses can ultimately lead to account closure and frozen commissions
- Payments issued in US dollars only
Entain Partners is the official casino affiliate program responsible for the group of multi-platform casinos that include Gamebookers Casino, bwin Casino, Party Poker Casino and Party Casino. These brands offer numerous slots, live table games, and more from their own software plus Electracade, 1x2Gaming, Playtech, and more. The program does have several inactivity clauses that can result in early termination. Entain Partners is licensed by the government of Gibraltar.
All affiliates of Entain Partners are enrolled in a revenue-sharing plan by default. Affiliates receive commissions on the basis of referred net revenue. Entain Partners calculate commissions individually for each of their products, but in general, it is simply gross gaming revenue minus operating expenses, taxes, and other third-party costs. The exact commission percentage is determined on a monthly basis, depending on the number of new depositing players brought into the group’s sites.
Typically, there is no negative carryover in the Entain Partners' plan, but they do have terms that permit them to carry over negative balances produced frequently from bonuses or other expenses. Furthermore, earnings are bundled across all of Entain Partners' brands, which can reduce profitability.
There are a number of inactivity clauses in the Entain Partners contract. Affiliates who fail to bring in any new depositing players within 180 days will have their commission rates reduced to a base amount until more players, or simply close the affiliate account and freeze all accrued commissions. Additionally, any players who remain inactive for a full year will be de-tagged from the affiliate’s account.
Entain Partners also offer a CPA (cost-per-acquisition) plan to experience affiliates who request it. Commissions earned through CPA are based on the number of new depositing players, and all commissions are paid only once per player. Affiliates can contact their affiliate manager for further details.
At the time of writing there is no evidence of any sub-affiliate deal on their website.
Entain Partners consistently pay their partners within the first 10 days of each month. They do not state any general minimum withdrawal threshold, so affiliates should check their accounts to see what they need to earn to cash out their earnings. Those who do not reach their threshold will have their earnings rolled over as long as they are not inactive for 180 days.
Members of Entain Partners can opt to receive their payments through numerous methods, including Neteller, Skrill, Visa, WebMoney, Solo, and electronic transfer. There is also a £100 minimum monthly payment threshold which means any income under this amount will be carried over into the following month. Payments are sent in US dollars only, so affiliates who use another currency will need to consider any applicable foreign exchange costs.
Entian Partners uses a proprietary software platform for all affiliate business. It offers a good variety of reporting and tracking features and has a smooth interface to help affiliates see how they are doing at a glance. Affiliates can also use the platform to get the latest creative materials.