Betfair Affiliates is the official casino affiliate program responsible for Betfair Casino, a multi-platform gaming site which offers players a large selection of casino games including slots, table and poker games, bingo and sports-betting. Games are from the likes of Net Entertainment, Playtech, IGT (WagerWorks), Odobo and WMS (Williams Interactive). The casino is available via web and mobile and they do not accept players from the United States.
Once an affiliate enrols at Betfair Affiliates they will start to earn commission on all the players they refer to the casino in the form of Net Revenue Share and commission will be earned on all Betfair products. On fixed odds, casino, poker and games affiliates will earn commission for the lifetime of the player. On the betting exchange they will earn commission for the first 5 years of the player’s activity from the date they register an account with Betfair.
Commission is earned based on a typical multi-tier structure this means the more players the affiliate refers the more commission they will earn and the exact percentage will depend on which tier they fall into at the end of the month.
Betfair Affiliates are part of a no negative carryover program, this means that any negative balance at the end of any given month will be reset to zero at the start of the next month and as there is only one casino here there are no bundling concerns.
Affiliates have the opportunity to top up their earnings every month with the sub-affiliation program. The scheme is a simple one-tier structure and will pay a percentage of revenue for all direct affiliate referrals to the program.
Affiliates will be paid within 30 days of the end of the calendar month and if the affiliate is tax registered they will need to submit an invoice in order to receive payment, if the affiliate is not tax registered they will not need to do anything and payments will be sent automatically.
Affiliates can choose to have their commission sent via a number of different methods which include Skrill, Neteller, Bank Wire Transfer and Entropay. The affiliate will need to meet the minimum payment threshold of £50 which is set for all payment methods before commission will be paid. Any balance under this amount at the end of the month will be carried forward to the next month. The minimum threshold can be increased at the affiliate’s request.
All affiliate payments will be sent in British Pounds Sterling only and there are no admin fees.
Betfair Affiliates utilize the NetRefer software. This is a popular software used for affiliate marketing firms as the dashboard make it easy for affiliates to track their progress over time and allows them to investigate vital information for the success of their business. The software also allows customized reporting features as well as features that allow affiliates to make decisions about their marketing strategies.
- No negative carryover
- No bundling
- Lifetime Revenue
- Commission earned across all products
- Choice of several payment options including Skrill and Neteller
- Low minimum payment threshold; £50
- No admin fees
- Popular NetRefer software
- No US Players
- Commission paid in British Pounds Sterling only
- Tax registered affiliates need to manually request payment every month