- No negative carryover
- CPA and hybrid plans available upon request and approval
- 2-tier sub-affiliation plan offers additional income
- Payments can be made through several methods
- No admin fees taken from commissions
- Not marketable to players in the US and other restricted areas
- High €400 bank wire transfer payment threshold
- Payments made in euros only
- Uses a proprietary platform
777 Affiliates is a casino affiliate program responsible for marketing a number of different Betsoft casinos, many of which also offer other software platforms. Among their most successful brands are 7Red Casino, Casino Noir, and NordicSlots Casino. None of the casinos within the group are marketed to US players. 777 Affiliates is licensed by the jurisdiction of Belize.
All members of 777 Affiliates are automatically enrolled in their revenue sharing plan. Through this scheme, the affiliate is paid a percentage of the net revenue that his or her players bring into any of the casino brands. The exact percentage depends on the number of new players brought in each month. As such, maximizing new conversions should be the priority for affiliates looking to get the highest level of compensation.
Overall, the terms of 777 Affiliates are highly favorable for its partners. There is no negative carryover, which ensures that affiliates don’t have to worry about months where players have net wins impacting future earnings. There are also no terms that give 777 Affiliates the right to forfeit commissions or un-tag players, so these are guaranteed lifetime commissions.
Although this revenue sharing plan is most common, some affiliates may qualify for an alternative scheme. The first is a CPA (cost-per-acquisition) plan where affiliates are paid flat fees for each new qualifying depositor instead of lifetime commissions. Hybrid plans are also available that combine the CPA and revenue share models.
Partners of 777 Affiliates can earn additional revenue through a traditional 2-tier sub-affiliation scheme. An affiliate simply has to refer others to the program. As compensation, 777 Affiliates will pay referrers a fee equal to a flat percentage of their sub-affiliates’ earnings.
777 Affiliates pays affiliates within the first 15 days of each month in most cases. However, affiliates must accumulate at least €100 in commissionable earnings for most payment methods before they will be paid. Affiliates who fail to reach this threshold will have their earnings carried forward until the minimum payout requirement is reached. No admin fees are deducted from these commissions.
Most affiliates opt to receive payments from 777 Affiliates through Neteller or Skrill, two of the most common e-wallets for online gambling transactions. Payments can also be issued through bank wire transfers; however, this method entails a higher €400 minimum threshold.
No matter what method an affiliate chooses, 777 Affiliates only pays commissions in euros. Those who use a different currency in their day-to-day lives will need to have their chosen payment processor or bank convert commission payments. This may result in foreign exchange fees.
777 Affiliates uses a proprietary software platform for all affiliate operations. This software makes it possible to track players and observe conversion history over time, as well as get access to the latest marketing materials. However, some affiliates may find that it lacks more advanced analytics capabilities, and may be unfamiliar to those used to more common platforms.