21 Affiliates is the official casino affiliate program of 21 Casino, a royally-themed online casino that offers games to players in the UK and worldwide (not including the US). The brand was created in 2015 and offers an extensive range of bonus video slots, live dealer games, and more from multiple providers. 21 Affiliates is under the jurisdiction of the UK and Curacao.
The majority of affiliates under 21 Affiliates are enrolled in the default revenue share plan. This structure provides affiliates with a guaranteed lifetime commission on the net revenue that their players bring to the casino. The percentage an affiliate receives is based on how much revenue his or her players generate within a month: higher revenue means a higher share of that net revenue.
There is no negative carryover under this plan. This ensures that months where referred players generate a net loss for the casino don’t reduce future profitability. An exception is made for “high rollers” who win at least €5,000 and result in negative earnings for the month. If this happens, that player’s negative balance will be carried forward separately up to the aggregate net loss, until that player alone generates enough revenue to pay off the balance.
Additionally, since 21 Affiliates only promotes a single brand, there is no bundling.
Affiliates who have proven experience and performance can request a different payment plan. These terms must be negotiated on an individual basis with a 21 Affiliates manager.
Partners of 21 Affiliates have the ability to increase their income through a sub-affiliation program. This pays a flat fee equal to a share of all directly referred affiliates’ earnings.
21 Affiliates begins paying out affiliates the day after the end of each month through the 15th. Payment can be made by Neteller, bank wire transfer, or directly to a player account at 21 Casino. The minimum payout level is only €100 regardless of which method is chosen. Plus, no admin fee is taken from the commissions.
Unless prior authorisation is given, 21 Affiliates will pay all commissions in EUR. This can result in foreign exchange costs for affiliates who do not use the euro, so we advise affiliates to request their chosen currency before their first payout.
21 Affiliates is powered by the Egass engine. This software platform enables affiliates to get up-to-date information on all their referred players and commissions. Affiliates can also create custom reports on a variety of key metrics, as well as use integrated marketing materials to help boost conversions.
- Holds a license from the UKGC for UK players
- Lifetime commissions
- No negative carryover (except for “high rollers”)
- No bundling
- Management willing to negotiate terms for high-performing affiliates
- Sub-affiliation program available
- Payments made by the 15th each month
- Minimum payment threshold of only €100
- Commissions payable to Neteller, bank wire transfer, or player account
- No admin fee charged to commissions
- Powered by Egass platform
- Cannot be marketed to US players
- High roller rule in place
- Commissions paid in euros unless approved for another currency