Betfair expands online games offering

Mazooma, the Nottingham-based digital gaming content company, has secured a contract with online gambling giant Betfair to distribute its game content on the Betfair website.

The deal will initially see the popular Snakes & Ladders and Cops N Robbers five reel versions of the fruit machine classics go live on the Betfair Arcade section of the Betfair website.

Mazooma is part of the Bell-Fruit Group, and the Betfair deal follows similar agreements with Sky Vegas and Gala Bingo as well as an LBO deal with Coral.

Tony Oliver, managing director of Mazooma, said: "We are looking to create sustainable partnerships with leading brands to enable us to maximize our content exposure.

"Betfair has had huge success in the market place with a large and loyal customer base. We feel we can deliver compelling new content for their customers and are looking to provide further well-known titles very soon."

David Rushton, head of games commercial development at Betfair commented: "We are delighted to enter into this partnership agreement with Mazooma.

"With Mazooma's games proven in the off-line world over many years, we're very confident that by offering them in the Betfair Arcade we'll continue to provide our customers with the most engaging and entertaining portfolio of games available."