Sportsbook.com entered the online gambling industry in 1997, licensed by the World Gambling Network. Since that time the company has become one of the largest online bookmakers on the internet. In 1999 Sportsbook.com held one of the largest sports betting player data bases, this having a lot to do with the companies reputation, a lot to do with solid marketing efforts, and some to do with just plain having the ingenuity to register a great domain name. SportingBet bought Sportsbook.com in the second half of July 2001, making the sportsbook one of the biggest publicly traded companies on the London Stock Exchange, where the company is still traded (LSE:SBT.L). Sportsbook.com is audited by BDO Stoy Hayward to ensure honesty and integrity, BDO Stoy Hayward being on of the biggest auditing firms available in London, accounts are published on a quarterly basis on the Exchange.