New initiative to retain players

New initiative to retain players

March 2, 2010.

NetPlayTV plc's popular interactive television gambling venue is developing a range of marketing materials aimed at better acquisition and retention of punters.

SuperCasino runs a live television station that allows viewers to play roulette from home and operates more Roulette, Blackjack and Slots games on its website.

With a move to London on the cards NetPlayTV has engaged the services of ad agency This Creative
to create an online and offline acquisition and retention campaign which will roll out this month, reports the marketing publication Drum.

The work features SuperCasino's TV presenters and was photographed in a disused power station in London.

"The creative approach was to execute stylish photography and typography to portray the stars of the TV show and keep the overall message simple but very visually effective," said This Creative's co-founder, Warren Lomax.