Launch of 32Red Sportsbook

Launch of 32Red Sportsbook

April 18, 2007.

Following the successful upgrade of the Betdirect online sportsbook platform at the beginning of March this year, the Company is pleased to announce the launch of the 32Red Bet website.

The new 32Red branded service began operating last week in time for the Grand National and realises the Company's plans of offering integrated betting and gaming opportunities for both the 32Red and Betdirect brands.

Commenting on the launch of the new online betting services, Ed Ware, Chief Executive Officer, said: "I am delighted with the launch of 32Red Bet and the much enhanced Betdirect online sportsbook in recent weeks. Betdirect's new betting site has a completely new look and feel and features easier navigation, a greater number of markets and a vastly improved 'betting-in-play' interface. We launched ahead of the Cheltenham Festival and responses from our customers to these improvements have been pleasing. Cheltenham was a success for Betdirect and I am pleased to report that first quarter trading across the Group has been in line with management's expectations."

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