Gaming software giant enters online gambling

Gaming software giant enters online gambling

October 14, 2009.

Another EiG prediction came to fruition this week when the giant global gaming software giant Sega entered the online casino and poker sector in partnership with Playtech Casinos plc.

SEGAGames, a wholly owned subsidiary of Nikkei-listed Sega Sammy Holdings Inc. in Japan, will manage the online operations of and, both of which use the Playtech backend, along with progressive jackpot and other games. In addition, Sega will be introducing some of its own unique titles, such as Sonic the HedgeHog, Virtua Fighter and House of the Dead - themes familiar to video gamers around the world.

The online enterprises are licensed by Alderney and offer a 'one user account' facility through the SegaPass e-wallet platform. The poker operations are part of Playtech's iPoker network.

The professional-looking websites offer full player facilities including 24/7 support, a loyalty program, player community activity through a player's lounge and both download and web-based gambling.