Betdigital goes mobile through the Odobo Marketplace

Betdigital goes mobile through the Odobo Marketplace

August 20, 2014.

Betdigital, a rapidly growing UK casino game developer, is adding its games to the Odobo Marketplace. This partnership will enable Betdigital to offer its already extensive selection of games in a modern HTML5 format, allowing players to enjoy them on computers, smartphones, and tablets alike.

Betdigital’s classic take on online gaming

Betdigital is a platform that is well-known for simple but engaging slots. Titles like City of Gold, Royal Gems, Shamrock Surprise, Super Pots Bar-X combine straightforward interfaces and easy-to-understand paytables with modern video slot elements like wilds and bonus features. This approach has given Betdigital the ability to connect with many different types of slot players.

Entering the mobile i-gaming world

Betdigital’s decision to partner up with Odobo will give their games more visibility than ever. The Odobo Marketplace is an established channel for regulated online casinos like Betfair and bet365 to obtain new games for their players to enjoy. Unlike other distributors that each require their own proprietary interface, all Odobo Marketplace games use universal HTML5 technology. This enables casinos to offer their games to players whether they’re playing on a computer or on their mobile.

Other benefits

By partnering with Odobo, Betdigital will be able to take advantage of Odobo’s already extensive network of casinos and affiliate managers. This will give them an edge as regulation continues to expand in the i-gaming industry. Furthermore, Betdigital will be able to reach out to more online casinos than ever, and they expect that their slots will be available on many more casinos in the near future.

A great deal for both parties

Representatives from Betdigital and Odobo are confident that this budding partnership will greatly benefit both companies. Betdigital’s own CEO Heath Samples stated, “Signing with Odobo is a good match for Betdigital and underlines our continued growth in the mobile games sector. A single integration opens up our games to multiple operators and millions of new players. This marks another exciting period for both companies.”

This optimism is shared by Julian Jarvis, the Chief Business Affairs Officer at Odobo. Mr. Jarvis told the press, “Having Betdigital on board is an indication of the industry’s buy-in to the Odobo opportunity. Betdigital has great content so we’re honoured that its games portfolio is being made available via Odobo.”

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