Amaya Gaming has entered into a deal with Rational Group, the world’s largest online poker firm, to create the largest publicly traded online gaming company in the world. The $4.9 billion agreement will give Amaya Gaming full control over some of the most popular poker sites on the web, including PokerStars and Full Tilt Poker. Amaya hopes to use their presence in regulated markets to give these sites even more exposure and pave the way for growth.
85 Million Players Added to the Amaya Gaming Family
By acquiring Rational Group, Amaya Gaming will be taking on over 85 million poker players from around the world who are registered at PokerStars ad Full Tilt Poker. This is in addition to the already massive network of players that are playing existing Amaya products, including online slots, live table games, and lottery games.
The Potential for Regulated Gaming
Since Amaya Gaming already has a presence in regulated markets such as the United States, Canada, and several countries in Europe, its acquisition of Rational Group could open the door to PokerStars and Full Tilt Poker being approved in these markets. This would make it easier for both sites to expand their operations and provide more services to more players.
A Seamless Transaction
Amaya Gaming does not want to interrupt existing PokerStars and Full Tilt Poker players’ gaming experience. As such, both sites will continue to operate with no rebranding or major changes. This ensures that Amaya Gaming will avoid many of the problems that commonly face operators after an acquisition.
Amaya’s Current Network
Amaya Gaming has already made quite a name for itself in the international gaming world. It has successfully integrated over a dozen different software platforms, giving players an unprecedented variety of slots, table games, and live dealer entertainment. The firm also has a growing presence in land-based casinos through its Cadillac Jack brand, which includes innovative slots, lottery games, and management solutions.
Amaya has also been a pioneer in the mobile gaming sector. A growing number of their games are being ported to smartphones and tablets with no significant changes to ensure that players can have fun on the go. In fact, it’s so seamless that games interrupted on desktop can even be resumed on mobile.
Now that this deal has received unanimous approval from both Amaya Gaming’s and Rational Group’s boards of directors, the transaction will be completed soon. David Baazov, CEO of Amaya, says he sees this massive deal as a platform for growth: “Working with the experienced executive team at Rational Group, Amaya will continue that tradition of excellence and accelerate growth into new markets and verticals.”
These thoughts are echoed by Mark Scheinberg, the founder of Rational Group, who is optimistic about what this agreement could do for his company: “The values and integrity which have shaped this company are deeply ingrained in its DNA. David Baazov has a strong vision for the future of the Rational Group which will lead the company to new heights.”