Ladbrokes Partners

2.44

Ladbrokes Partners is the official casino affiliate program for the Ladbrokes family, including Ladbrokes Casino and Ladbrokes Vegas Casino. These brands are among the most prominent UK casinos in the world, featuring leading games from Playtech and some other platforms. The affiliate program also promotes to all other types of bettors, including poker players, sports bettors, and others. Ladbrokes Partners is governed by the laws of England and Wales, and does not permit US-based affiliates.

Commission details

Ladbrokes Partners offers multiple commission plans to all new affiliates: revenue share, CPA, and hybrid.

Under the revenue sharing plan, an affiliate receives commissions based on the total net revenue brought in from referred players. Ladbrokes Partners defines this as gross gaming revenue minus taxes and levies, payment processing fees, bad debts and fraudulent transactions, and promotional expenses. The program uses a flat percentage rather than tiers, so the commission rate itself does not vary based on performance.

Negative carryover is in place in the Ladbrokes Partners revenue sharing plan. For affiliates, this means that a bad month can have a lasting impact on future profitability. Earnings are also bundled across all of Ladbrokes’ brands within each month, so a positive balance at one brand can be offset by a negative balance at another.

There is a minimum activity clause in the revenue sharing contract. Affiliates who fail to bring in any new depositors within 3 consecutive months can have their commission rate reduced to a base level. The normal level will be reinstated once the affiliate brings in at least one new depositing player.

Those who prefer can choose a CPA (cost-­per­-ac­qui­sition) plan instead, which pays a one-time fee for each new depositor who meets agreed upon criteria. Hybrid plans are also available for affiliates who want both revenue sharing and CPA commissions. For more information, an affiliate should contact his or her affiliate manager.

Sub-affiliation

Ladbrokes Partners offers a 2-tier sub-affiliation scheme to all its affiliates. Members of the program can use this to earn additional commissions, which are based on a flat percentage of all sub-affiliate earnings.

Payment details

Affiliates of Ladbrokes Partners can receive a payment of their accrued commissions once per month. To qualify, an affiliate must reach the £100 earnings threshold. Those who do not will have their earnings rolled over to the next month. Payments take a long time to process, however: 45 days from a manual invoice or 60 days after automatic invoicing.

Ladbrokes Partners offers payment via Neteller, Skrill, or BACS (for UK affiliates). The default currency is US dollars, but Ladbrokes Partners is generally accommodating for partners who use a different currency.

No admin fee is deducted from any commission.

Software

Affiliates of Ladbrokes Partners can track their activity using the Mexos affiliate platform. This software features a well-rounded selection of tracking and reporting tools, including cutting-edge features like zone monitoring and pixel tracking for website optimisation.

Pros

  • Promotes one of the most widely recognised UK brands
  • Offers several different betting products
  • CPA and hybrid plans available upon request and approval
  • 2-tier sub-affiliation scheme included
  • No admin fee taken from commissions
  • Powered by advance Mexos software platform

Cons

  • Does not accept US-based affiliates
  • Brands cannot be marketed to several restricted regions, including the US
  • Negative carryover in place
  • Minimum activity clause can temporarily reduce commission rate
  • Earnings are bundled
  • Payouts may take up to 60 days after automatic invoicing

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Ladbrokes Partners complaints

So far not a single complaint has been filed against this affiliate program.

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