Hello Casino Affiliates is the casino affiliate program responsible for marketing Hello Casino, a UK online casino with a variety of popular slots and other games (including live dealer games) from 1x2Gaming and NetEnt. It is promoted to players in most countries around the globe, excluding the US and a few others. The Hello Casino brand was founded in 2014, and the affiliate program is under the jurisdiction of Gibraltar.
Those who are registered in the Hello Casino Affiliates program can earn commissions by referring players to the casino. By default, these commissions are paid out as a share of net revenue generated by referred players, the current industry standard for paying affiliates. The net revenue figure is calculated as gross revenue less all applicable operating costs, taxes, and chargebacks.
The size of affiliate commissions is based on how much net revenue they bring in each month. The higher the referred net revenue, the greater a slice of that net revenue the affiliate will get to keep for themselves. Commissions are paid out as long as the affiliate relationship is standing. However, affiliates must be actively marketing Hello Casino, or else their commission rate may be dropped to a flat 5%.
There is no bundling at Hello Casino Affiliates. Additionally, there is no negative carryover with the exception of the high roller policy. Under this rule, negative carryover will be enacted if a player generates negative net revenue of €5,000 or more in a single month. High roller balances are tracked separately from those of the other players, and will continue carrying over until the high roller himself loses back the amount.
Affiliates interested in an alternative commission plan, such as cost-per-acquisition, can work out their own preferred structure with a Hello Casino Affiliates representative. These alternative plans are approved on a case-by-case basis, and not all affiliates qualify.
Partners of Hello Casino Affiliates can add to their income stream by referring other affiliates. This is a typical 2-tier sub-affiliation scheme, where referrers earn an extra fee equal to a flat share of their direct sub-affiliates’ commissions.
Hello Casino Affiliates issues payments reliably within the first 10 days following each commissionable month. Affiliates only need to earn a total of €100 to qualify for payment; however, a 25% admin fee is deducted from all commissions. Partners may elect to receive their commissions by Neteller, Skrill, or bank wire transfer.
Affiliates should also be aware that the program only pays commissions in EUR. Players who do not use the euro will need to consider the added costs of foreign exchange and currency conversion. Additionally, Hello Casino Affiliates does not pay VAT to affiliates who live in a country or territory whose tax code requires it.
The Hello Casino Affiliates platform is powered by Egass. Although not as commonly used as some other platforms, Egass provides a comprehensive look at all aspects of an affiliate’s business. Custom reports enable affiliates to look how they are doing at the moment or over time, and the dashboard provides data updated in real-time.
- No bundling of commissions
- No negative carryover (except for high rollers)
- 2-tier sub-affiliation program available
- Payouts can be made by Neteller, Skrill, or bank wire transfer
- Fairly low €100 minimum payout threshold
- Powered by Egass software
- “Active marketing” rule may slash commissions down to 5%
- High roller policy opens door to potential negative carryover
- 25% admin fee charged on all commissions
- Payouts made in euros only