Bet365 Affiliates

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Bet365 Affiliates is the casino affiliate program responsible for the Bet365 group, one of the largest and most popular online casino brands in the world. It includes both the flagship Bet365 Casino as well as the newer Vegas Bet365 Casino. Altogether, the brand provides players with leading casino games, sports betting, bingo, poker, and financial betting. Bet365 Affiliates was founded in 2001 and is licensed by the government of England. Affiliates should be aware of the program’s minimum activity clause.

Commission details

All partners of Bet365 Affiliates receive commissions through a revenue sharing scheme. Under this plan, the affiliate receives a portion of the net revenue generated from all of their tracked players. Unlike most programs, Bet365 Affiliates pays on a flat percentage basis. There are no revenue tiers, so commission rates do not vary based on performance.

Unfortunately for affiliates, there are some terms in the contract that limit the profitability of the agreement. Negative earnings are carried over. Additionally, earnings are bundled across all brands within the Bet365 group. These two terms ultimately mean that negative earnings can have a lasting impact on earning potential.

There is also a minimum activity clause. Affiliates are required to bring in at least 5 new players within any 3-month rolling period. Those who do not will likely have their accounts closed, forfeiting all future commissions from already referred players.

This is the only commission plan offered by Bet365 Affiliates. Those who are interested in alternative payment agreements like CPA and CPL will not find them in this program.

Sub-affiliation

Bet365 Affiliates does not offer any sort of affiliate referral program. This means that members cannot earn secondary commissions from sub-affiliates.

Payment details

Bet365 Affiliates requires that all affiliates have at least 5 active players before they can request a payout. Requests must be made manually on the Bet365 Affiliates platform and are only approved for those who reach a €60 (or currency equivalent) earnings threshold. Members can invoice Bet365 Affiliates as soon as the second day of the month, but there are no clear guidelines on when payments are processed. No admin fee is deducted from these commissions.

Bet365 Affiliates offers an extensive range of currencies for payouts, including some less common currencies; as such, foreign exchange costs are not a concern. The only payout methods available at this time are bank wire transfer, check (USD and GBP only), and payment to a Bet365 Casino account. Those who wish to receive payment via e-wallet or other service can check Bet365 Casino’s banking page to see if their preferred method is available through a player account withdrawal.

Software

Bet365 Affiliates uses a proprietary software platform. Although it is unique to the brand, it does provide a good range of reporting features that can help affiliates make decisions about their business. These include player activity and commission-related statistics.

Pros

  • Promotes one of the largest and most acclaimed online gaming brands
  • Fairly low €60 (or currency equivalent) minimum payout threshold
  • No admin fee deducted from commissions
  • Exceptional range of supported currencies

Cons

  • Minimum activity clause can result in account closure
  • Negative carryover in place
  • Earnings are bundled
  • No alternative commission plans offered
  • No sub-affiliation scheme
  • Payouts only available to affiliates with at least 5 active players
  • No direct e-wallet withdrawals allowed

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