18Bet Affiliates is the official casino affiliate program for 18Bet Casino, a Microgaming casino that provides players with many of the world’s top slots and casino games. The brand also offers sports betting. The site can be marketed to both desktop and mobile players, except for those residing in the US and other restricted countries and territories. 18Bet Affiliates was founded in 2012 and is licensed by the government of Curacao.
Members of the 18Bet Affiliates program earn commissions through a traditional revenue sharing plan. Like most commission plans, this is based on net revenue, which 18Bet Affiliates calculates as gross gaming revenue minus chargebacks and all complimentary funds. The percentage of this net revenue that is paid as commission is determined by how much net revenue the affiliate generates.
18Bet Affiliates enforces a number of unconventional rules that can make it difficult to maintain a steady income. First, a very strict minimum activity clause dictates that an affiliate must have at least 5 active players in a month in order to receive any commissions at all. Furthermore, affiliates who fail to meet this requirement within 3 months, or fail to bring in any new depositing players within 6 months, will likely have their accounts closed by 18Bet Affiliates management.
Affiliates with sufficient experience and website traffic may be able to negotiate different terms with 18Bet Affiliates management. These requests must be approved manually and will differ depending on several factors.
18Bet Affiliates has a “Master Affiliate” scheme that enables its partners to earn additional income. This is a simple 2-tier sub-affiliation plan where referrers get paid a fee equal to a flat percentage of their sub-affiliates’ earnings.
Affiliates who satisfy the minimum activity clause can expect to have their commissions paid within the first 7 days of each month. Those who do not only have a two-month grace period to reach the required 5 active players, after which 18Bet Affiliates may allow the affiliate to receive their prior earnings. No admin fees are taken from the commissions.
Those who elect to receive payment by Neteller or Skrill only have to earn €100 to receive payment. Affiliates who prefer or must use bank wire transfer must reach a higher €500 threshold. All payments are made in euros only, so affiliates who do not live in the Eurozone may need to consider foreign exchange rates and costs.
18Bet Casino is powered by one of the most robust software solutions in the business, Income Access. This platform enables affiliates to track their earnings over time, analyze virtually all key metrics, and use custom reports to see what strategies are most effective. Promotional materials and commission invoices are also easily accessed.
- No negative carryover
- No bundling
- 2-tier sub-affiliation scheme available
- Low €100 payment threshold for Neteller and Skrill payouts
- No admin fees deducted from commissions
- Powered by Income Access
- Highly restrictive minimum activity clause
- Earnings made in non-qualifying months only carry forward for 2 months
- Not marketable to US players
- Payments made in euros only