Carmen Media Group announces formation of Belle Rock Gaming

Carmen Media Group announces formation of Belle Rock Gaming

Gibraltar: March 19th, 2004:
Carmen Media Group announced today that it will link seven of its flagship online casinos and three multi-player poker rooms into one new online gaming Super-group, Belle Rock Gaming. Belle Rock Gaming will include: The Gaming Club Group, consisting of The Gaming Club Online Casino, The Gaming Club Poker Room, Jackpot City, Showdown Online Casino Home Casino, and River Belle Online Casino, River Belle Poker Room, Lucky Nugget Online Casino, Lucky Nugget Poker Room, and Aces High Online Casino.

All the individual operations will continue to offer gaming with their existing brand personalities and environments.

The casinos and poker rooms within the newly created Belle Rock Gaming Group will operate under Carmen Media's license issued by The Government of Gibraltar, a British overseas territory situated in the Mediterranean. The seven flagship casinos have also been accredited with the e-COGRA (e-Commerce and Online Gaming Regulation and Assurance) seal of approval. This is given in recognition of fair gameplay, prompt payments, player service and responsible casino conduct.

The benefits for players from the creation of Belle Rock Gaming are significant: Players at all casinos will be able to take part in new group promotions and prizes in addition to casino specific ones. The launch promotion offers the chance to win a $100,000 Belle Rock diamond, and this will be the first of a series planned throughout the year. A new group wide loyalty appreciation program is being developed, together with other benefits designed to enhance the customer experience.

Additionally, benefits such as the monthly glossy magazine Cool Hand, currently enjoyed by customers of The Gaming Club Group casinos, will now be extended to players at all Belle Rock Gaming's casinos and poker rooms.

The Carmen Media Group, which is 100% owned by Chairman and CEO Tim Johnson, is amongst the world's largest remote gaming businesses. Its brand portfolio now includes ten online casinos, four multi-player poker rooms and an online sportsbook.

CEO Tim Johnson commented: 'Bringing these casinos and poker rooms together as one combined group within Carmen Media is a very exciting step for our customers. There is an extraordinary wealth of almost unparalleled experience behind the running of these very popular online gaming brands, and we are now able to offer even bigger group promotions and offers through greater buying power.'

'Carmen Media is committed to making sure that our hundreds of thousands of customers across the world enjoy the most rewarding and safest play on offer. I am confident that we are well on the way to delivering this. We have ambitious plans to develop new entertainment products, both on and offline, and open up new markets across the world. 2004 is going to be a very important year in our development.'

For further information, or to arrange an interview, please contact:

Tim Johnson email: Tim Johnson

Vikki Stace: +44 7771 854 643, +44 207 471 6804 or email: Vikki Stace

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