Betfair moves into online casino market

Betfair moves into online casino market

October 16, 2006.

Betfair moves into online casino market Betfair is increasingly becoming a one-stop shop for online gaming with the launch of a casino. The Betfair Casino is the latest addition to a portfolio of products that includes the world's leading betting exchange, online poker, and Exchange Games.

Betfair Games has seen strong growth since the launch of its innovative exchange-based card games. The launch of a casino reflects the company's commitment to providing customers with unrivalled choice and represents a continued confidence in the online gaming sector. Within the Betfair Casino is the revolutionary Zero Lounge, an area where the customary house edge has been removed. Zero Lounge games include Baccarat, Blackjack, Jacks or Better and Roulette; all with zero house edge. For roulette, the zero has been removed which means players will be paid fairly, according to the chance they take.

We aim to offer more choice to our customers and we want to do this in an innovative Betfair way. That is why we created these adapted games where the house does not have the traditional advantage over the punter, said Director of Games Steve Ives. The words fair and casino no longer contradict each other.

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